Raymond Choy

Toy Manufacturer

Raymond Choy founder and President of Toy2R was born in Hong Kong on September 13th, 1965. With a simple dream of combining his hobby with his career, Raymond pursued his business degree and took design classes while working full time. In 1998, Raymond sensed a trend in art toys and began the development of his very first vinyl figure, the Toyer. With its huge success and commercial response the Toyer figure gained the support from artists’ and designers’ from all over the world. It is now the company mascot and because of its success it enabled Raymond’s next endeavor, the Qee, pronounced “Key.”

In 2001, the Qee was born. Raymond had developed a keychain concept figure series and named it the Qee keychain collection. Through his passion, Raymond would continue to break down the borders between product design, art and graphics. His determination to succeed would help the Qee become a symbol associated with the Toyer and Toy2r brand worldwide. Toy2r has eighteen Qee concepts to date and these mini figures stand 2.5 inches tall. They are used as a fashionable accessory (keychain), decor and/or designer toy collectable. They come in ‘blind’ boxes to conceal their identities simply to add excitement in the collecting process. Toy2r also provides D.I.Y Qees (Do It Yourself) for aspiring artists' and designers' who plan to take the world by storm.