Greg Rivera / Greg Mishka

Brand Owner

Greg Rivera, also known as Greg Mishka, draws a little weird severed head with an arm that he calls “Lobster Roll.” He was born in Bridgeport Connecticut, which is oddly appropriate since the PT Barnum Museum is located there and any space that Greg inhabits immediately starts to resemble that museum's basement. He has the world's largest Mr. T collection and it would be easy to write off Greg as an insane hoarder, except that everything he owns is valuable and precious. Greg is addicted to beauty; he consumes more art, culture, and sublime beauty in a year than most humans will know in their whole lives. He digests it and regurgitates it back into the world's gaping maw. Greg co-founded streetwear / youth culture brand Mishka in 2003.